Genesis Curry Flow

Official Campaign Film | Directed by Henry DaCosta & Noah Kim

Service
Production & Animation
Client
Under Armour
Year
2021

Genesis Curry Flow - Hero Film

On December 14th, 2021, Stephen Curry sank shot 2974 from downtown to break the previous record and become the greatest 3-point shooter of all time. To celebrate the occasion, Under Armour, Curry Brands and Gala Games are changing the game for GOOD with a charitable drop of a commemorative NFT replica of the Curry Flow 9 shoes Steph was wearing when the record was broken.

All net revenue from the sale will be donated to charities that offer youth greater access to sports.