Genesis Curry Flow

On December 14, 2021, Stephen Curry made history with his 2,974th three-pointer, cementing his legacy as the greatest shooter of all time. To commemorate this moment, Under Armour, Curry Brand, and Gala Games launched a 3D-rendered replica of the Curry Flow 9 shoes he wore that night. Developed using Cinema 4D, Blender, and Redshift. Directed by Henry DaCosta and Noah Kim, this campaign film was a digital sports memorabilita that infused technology in the celebration of sports in culture.